Love Diamonds

If you saw the movie Blood Diamond with Leonardo DiCaprio you may have thought twice about the procurement of your own engagement diamond. The terms “conflict diamond” and “blood diamond” only entered the public consciousness recently, as the funds used to conduct devastating civil wars in Africa that ended millions of lives were traced back to diamonds. It is a sad truth that many diamonds are obtained through conflict in many parts of the world, which is why we are so impressed with the company called Brilliant Earth. Based in San Francisco, Brilliant Earth grew out of a marriage proposal. After Beth's fiance could not find a reliable source that could guarantee conflict free diamonds, Beth Gerstein and Eric Grossberg created Brilliant Earth to provide certified conflict free diamonds as an alternative to current diamond industry practices. Their diamonds come from Canadian mines that follow socially sustainable practices in the supplying of high quality gems. Brilliant Earth also donates 5% of its profits to African communities harmed by the diamond industry.
Take a stand: Ask your local jeweler about where their diamonds came from and if they can guarantee they were obtained ethically.
Labels: Social Awareness

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